Released on = April 26, 2006, 5:40 pm

Press Release Author = Paulette Ensign/ Tips Products International

Industry = Small Business

Press Release Summary = Small business owners, speakers, consultants, and coaches
struggling with creative ways become an author and reap bigger financial rewards
than the average writer can learn how to sell millions of copies of their
information products at a daylong seminar on May 16 in downtown Washington, DC.


Press Release Body = Small business owners, speakers, consultants, and coaches
struggling with creative ways become an author and reap bigger financial rewards
than the average writer can learn how to sell millions of copies of their
information products at a daylong seminar on May 16.

It will be from 9 a.m. to 5 p.m. at the District of Columbia Bar Association in
downtown Washington, DC.

Participants will discover how to easily create an information product from what
they already know, leverage a single product into several formats, and sell millions
of copies to corporate and non-profit buyers. The day also includes ways to spend no
money on production, get others to do product fulfillment, and have clients market
your business.

"We're seeing people quickly and easily generate their first information product
from ideas they already have," says Paulette Ensign of Tipsbooklets.com . "From an
information product like a tips booklet, they magically leverage it into three or
more hard copy and digital formats, often spending no out-of-pocket money on product
development."

Selling single copies of books, booklets, CDs, DVDs, and other information products
to the end user is a slow and tedious way to make any real money, much less have a
ton of fun doing it. Yet many speakers, life coaches, consultants, and small
business owners go that route every day from their web site, speaking engagements,
consulting practice, and trade show booths. They are thrilled with one less carton
of hard copy product in their office or garage.

Cost of the workshop is $597. For more information, see http://ww.tipsbooklets.com

# # # #


Editors: You may use the tips below, along with contact information for the workshop.

8 Steps to Selling Millions of Your Info Products to Corporations

1. Capture the sound bites of information you've said to clients and prospects, into
a notebook or a computer file.

2. Organize the tips into categories, along with an introductory paragraph and your
contact information.

3. Have a graphic designer format and design your tips file to create a 3 ½" x 8 ½"
tips booklet when printed by an offset printing company.

4. Consider corporations, associations, publications, and any other group who can
benefit from using your booklet to help promote their own product, service, or
cause.

5. Send them a sample of your booklet and a cover letter describing some of the ways
they can increase their sales or further their cause by using your booklet as a
promotional tool.

6. Develop other products like audio CDs, DVDs, card decks, and downloadable
versions of your hard copy products from your booklet.

7. Realize that every time one of the large-quantity buyers sends out your booklet
to promote their own product, service, or cause, they are also marketing your
business.

8. Enjoy the expansion of your customer base and your checking account as you reach
larger audiences than you can do single-handedly, thanks to the large-quantity
buyers of your info products. And you have been paid by your buyers to reach those
new people.

Paulette Ensign, who has personally sold over a million copies of her own tips
booklet without spending a penny on advertising, will be teaching these and other
tips at a day-long workshop Tuesday, May 16 at the DC Bar Association in downtown
Washington, DC. Details at http://www.tipsbooklets.com




Web Site = http://www.tipsbooklets.com

Contact Details = 13146 Kellam Court, Suite 133
San Diego, CA 92130
phone: 858-481-0890
paulette@tipsbooklets.com